GENERIC

Everyday items you buy that are generically labelled to ensure you know what you are buying.  No fancy logos or designs, just let people know what you have.  "Hey is that a hat?" "Why yes, you see, it says "HAT" on it!"  All done through a painstaking process of labelling each item for what it is and it is the lowest priced item in each category with one of if not the cheapest price in town.  Missing something from the collection?